Decide on a Theme For Your Low Cost Web Design – Information Value Vs Monetization

Most internet users are searching on the internet for a product or service, in other words, information. That is what drives the spiraling use if the internet. One fact that has emerged from market analysis is that people are more likely to turn to the internet for help than picking up the yellow pages. Most cellular phones have instant access to search engine facility.

Will your website have the information they are looking for, will they consider it credible and will they be willing to return. Is your intended website focused on providing solutions to the problem the visitor is experiencing? If the answer is yes, bingo. Sadly this is only the case with less than 3 % of all websites. Most websites are geared toward selling rather than marketing or building trust.

So how does deciding on a theme based site design get my website plans on the road to perpetual success? This approach succeeds in generating traffic, building trust and eventually converting the website visitor to a long term customer as well as building your website monetizing potential.

Let us look at a hypothetical scenario of an average small to medium business who desires to have a web presence. Take Joe Smith, who owns a Hydraulic repair business. Now Joe has been in business for a number of years. He is of the opinion that he can expand his business beyond his hometown base. Paper advertising together with word of mouth referrals has been their main source of business and advertising in major national papers has only brought limited success. You see Joe’s expertise is primarily called on only when a hydraulic component fails.

At lunchtime he sits down at his computer and enters a phrase HYDRAULIC REPAIRS. He gasps in disbelief as Google returns a search of over 3 million. This is not going to work, he grunts, and signs off. Latter that evening over diner he relates his experience with his wife Betty, who works at the business during the mornings. After dinner, Betty decides to take a look herself. An hour latter she confronts Joe with some news. She found that those businesses are scattered over the country, offer a diverse range of services and only one website offered any real help.

Betty suggests to Joe that she will go through the job cards, summarize all the equipment failures and categorize them. Joe must then give here a short “how to” spiel on preventative maintenance. Betty has unwittingly found a theme for their new low cost website design.

The website will focus on providing free online value content to people who have a hydraulic component problem. Betty intends covering every conceivable aspect of problem shooting to providing workable and usable tips on preventative maintenance.

Joe thinks she is crazy, giving away his so-called business secrets. Betty does not think so. Do you think Betty is crazy? Experts will agree with Betty. However she needs to further explore this niche market and prepare content rich useful information that can be made available instantly. Betty has some plans up her sleeve on how to pay for their website. Make sure you follow Betty’s quest in future publications.

Bad Web Designs That Could Destroy Your Image in the Online Community

How do we define a bad website design? And why are there a lot of bad we design techniques being used today? For a regular internet-user, this could create a degree of annoyance. In my personal experience, bad web designs drive me crazy! How on earth could they create such a low-class site considering that there are tons of good web design information available at their disposal? Here is a list of the worst web design techniques that could drive anyone to the edge of sanity.

1. Pop-ups and Broken Back Buttons

· Don’t you just hate websites that has broken your browser back button? Ugh. This can drive you crazy! But what can drive you crazier is when they start hurling pop-ups you way before you could even read the website’s headline. Did they really think that bombarding us with pop ups and locking us down on their page could convince us to buy from them? I don’t think so. I won’t think twice in adding them to my blacklist, that’s what I’m going to do!

2. A Gigantic Flash Intro Screen

· First and foremost, visitors visited your site to see what it is about-review products and services that you sell and not feast their eyes on your flash effects. This is just annoying, to the nth power, especially for someone who has a slow dial-up connection. No way are they going to wait for 5 to 10 minutes for your site to load. The easiest solution is close the browser and move to the next prospect.

3. Horizontal Scrolling

· Everybody hates horizontal scrolling. Period! It’s a lot of hand work and it can drive people nuts. There’s no reason for horizontal scrolling to be present in your website.

4. Snail-like loading Time

· Internet users are impatient. They want to navigate through a website and find what they want as fast as possible. A slow loading site is instantaneously banished from our “good website lists”. Slow loading time is usually caused by cheap web hosting, poor coding, un-optimized and too much graphics.

5. Too Many Banner Ads

· If you want your website to be likened to a classified ads, then bombarding it with 50 banners ads is not a problem. Otherwise, you have to be careful with what you put in there. If you’re selling cellphones, placing banner ads for shoes and batteries doesn’t make sense at all. This could leave potential customers confused.

Some Web Design Information For Your Websites

Web design is the art of creating a website using HTTP or HTML. Every website builder first uses a domain name that is related to the motive of building the website. This is the main first step towards creating a website and an interesting name ensures great user response. The next step is selecting a template from thousands of available designs. It provides the foundation for the diagrammatic framework of a website.

The third step is web page creation where one can create varied pages like about us, home, contact us and so on depending on one’s requirements. One then provides the information in these pages that can be textual or images or it can even be video. That is anything depicting the content of the website. Thus web designing is relatively easier as anyone can try a hand at it. After all the content is provided, one can simply watch his / her own website on the internet. One can even change the information or add new information whenever required. Even the template can be altered and updates can be made. The highlight of web design is that one can achieve this at relatively less price.

However one can make terrible mistakes while creating a website and hence one must keep in mind certain matters. A website must not be disorganized as organisation is the key. A website with too many links and highlights can puzzle the user making him quit the idea of browsing it. A cluttered website is despised by any user and hence one must have a clear idea what one exactly wants to represent.

Every inch of the website need not be filled with a riot of colours as this can cause the website to look too bright.White areas are desirable too and lend the proper sophistication to the website. One must have control over the various aspects of the website like font, colour and font size. One can use italics and bold and also different colours but to a certain extent only such that not everything is made to look important.

While creating menus a designer must not go overboard with using flash such that the user is confused. Flash must be used to give the website a certain edge over others but the content and illustration must be simple and easy to follow. Splash pages too must not overkill the appeal of the website and annoy the user such that he is driven away from the website.

Web Design Information You Need To Know

According to the online version of the Merriam-Webster dictionary, the definition of design is “to create, fashion, execute, or construct according to plan”. Well, designing may not be the simplest thing for most of us to do, but creating a web design is easier than you may think. With some forethought, access to the right tools and some uninterrupted time you can create a great design for your website.

Just Start Where?

Okay, so maybe not every marketer is able to create an awesome web design but there are some things you should be aware of to ensure that when you do have your website designed that key points are included. If you decide to create your own design, you should do some research first and find out what the latest and greatest is. Ask your peers or simply check out the websites of your competitors. If you have someone else do the creating, they should understand the concept of Internet marketing so that the final product will fulfill your marketing needs.

Search Engine Optimization (SEO)

Search engine optimization or SEO should be a primary concern for your site. The site’s content should be keyword friendly, have zero duplicate content, be search engine friendly, include semantic mark-ups, be in local Google listings, have correct coding for HTML, Javascript and CSS are just several important features that need to be addressed.

User Friendly

Another key point to address is that the website should be user friendly. This is an absolute must to ensure that every visitor is able to maneuver and navigate themselves throughout the website without any issues. There should be places where the user can interact (such as taking a poll) and provide feedback or a testimonial. The appearance of the web design should be enticing to keep visitors at the site and encourage them to visit other places on your website.

Homepage

Keep the most important information on the homepage and ensure an index or site directory is easily available to keep that page clean and informative. This is the probably the most important page on your website. It needs to do everything for the reader all at once. The homepage should be attractive, should be easy to read, and should be informative. The right fonts, styles, colors, layout, automated animation, graphics are all key to creating an enticing and profitable website.

Sub-Pages

The web design should include multiple pages so that categories can be separated. You don’t want to cram everything on the main page; if you did, your site would not be user friendly and the visitor wouldn’t know where to begin. Using subpages to contain your “Privacy Policy” or “Contact Us” areas helps to organize and create a functional website.

In addition, each page should be able to redirect the visitor back to “home” without any issues. Also, every page should have the same color scheme and basic layout or have some sort of familiarity to them.

Obviously not every aspect of creating the perfect web design could be noted here, but some key points have been pointed out so you can make the most of your website. There are tools available to track visitors and which page they prefer; these are helpful to determine if one page requires tweaking to bring it up to par with the rest of the website. Use a template, find a great designer or do a combination of both but with some knowledge and useful information you can design a great website!

What to Look For in a Small Business Web Design Company

Your business needs a website. It is often considered the ‘face’ of your company and so it is important to make the best first impression possible because your competition is literally one or two clicks away. So, how do you go about getting the best small business web design for your company?

Do Some Research

To get started, you should take a look at your competitor’s websites and see what they are doing. See what works, what doesn’t work and what you would like to see on your own site. Take some notes and list the sites you really like and why you like them. This will be important when choosing a web designer because you want to find a designer who can create when you envision. Not all designers are created equal – and it’s important to know what you want when you get started.

Ask Around

Word of mouth referrals are often the best source of web design information. Find someone who is happy with their website and ask for contact information. Be cautious: you really don’t want your website built by your friend’s wife or other relative/friend/hairdresser. It will show in the final product – I promise.

You Get What You Pay For

That said, hiring an overseas company is dicey for a few reasons. These companies tend to pop up and quickly disappear, leaving you and your website hanging. You might only pay 25% of what you would pay another company, but is it worth it in the long run? No.

Stand the Test of Time

Another consideration in your search for the best small business web design company is length of time in the business. Your website should not be a static, one-time only job and the best people to make updates, fixed and suggest ways to drive more traffic to your site are the people who built the site. I’ve seen freelancers come and go and often I will get their old clients because the freelancer ran out of time and couldn’t finish or update their site. You want a company that’s been around for a while and has solid references.

You’ve Got the Look

Once you have a few companies that appeal to you and your business, take a look at their business websites. Are they dated looking? Do they have broken links? Broken images? Look at their portfolio. Do the designs shown look like something you would want to see in a website? On that note, don’t choose a designer based on flash and ‘wow-factor’ unless that is absolutely what you are looking for. Most websites don’t benefit from a lot of showy items. Remember, the most important thing your website can do is get the visitor to follow your call to action, be it make the purchase, fill out the form, or give you a call.

And the Winner is…

There are a lot of designers out there. Take the time to do your homework and find a good fit for you – and your business.

Tips That Will Help You Become A Better Web Designer

If you aspire to know more about the techniques of web design, then read on! You are going to learn what it may take to get started if you want to get into webdesign, but you will also get some solid, general website design information as well. There’s a lot of knowledge out there, and nobody can possess it all. You can learn and improve your skills regardless of how much web design experience you already have.

The design of your website should not look anything like other websites selling similar products. To make sure this does not occur, have a look at the websites of your competitors. Remember that if your website is too similar to that of one of your competitors, you will not seem unique, and you might even accidentally send business to your competitor. You’ll just be another version of the same old site to visitors.

If you have a professional to speak with, do so. Web design veterans can offer valuable insight into tips, tricks, traps to avoid, hurdles to jump and a variety of other information, that can boost your initial efforts. By doing this, you are helping to guarantee that one day you too will be a professional, because you are willing to take the time and gain the knowledge to do things the correct way.

If you’ve hired a web design professional or firm, paying your bill promptly is crucial. These people are responsible for the maintenance of your website, which is probably the cornerstone of your business. If anything comes up you’ll find that they won’t be willing to help you until you pay your debts, leaving your website unavailable or worse. Paying your bill promptly establishes rapport with the company and can ensure that your concerns are addressed quickly.

Do not feel that you have to hand-craft every portion of your website on your own. Web design requires knowledge of many different areas including graphic design, user interface design, web programming, search engine optimization and content creation. Do not hesitate to call in the experts when needed. You can pick and choose which areas you need help in and farm it out accordingly.

Be aware of the background on your website. Your background should not be too distracting and allow your reader to read the text easily. Choose a background to work with your website, not conflict with it, and your visitors will be able to better read and understand your site, and your point of view.

Try you best to write an informative and interesting “About Us” page. There are a lot of websites that do not utilize compelling or original content for their “About Us” webpages. Therefore, it is a good idea for you to spice things up a bit! Provide some insight for your visitors; tell them how and why you built your site and what goals you want it to reach for your company.

Keep your site fresh and up-to-date, and promptly remove any outdated content. If you have something on your site that lists an event that happened months ago, chances are you have lost some readers. People want the most accurate information available, and by leaving outdated information online you’re showing you don’t really care what they want. Set a review schedule to update content and remove items that are no longer useful.

Using shared hosting is an affordable alternative to buying your own server. Considering you cannot be certain about the level of traffic that your website will generate, you should utilize a hosting solution where you are only responsible for covering the cost of the amount of bandwidth that is used.

Think like you’re an artist when designing websites. Keep your mind open to inspiration at all times. If an idea for your website strikes you while you are out eating dinner, make a note on a napkin. Or if you are not in a position to jot things down, give your cellphone a call and leave yourself a message so you can pick it up at a later time.

Do not hire a loved one to assist in designing your website. If you are looking for a web designer, you should probably avoid enlisting the help of a family member or close friend. If you are not satisfied with the work, it can be hard to fire someone you know well.

It is wise to buy some books that will help you learn how to web design successfully. Start with books around your skill level, so that you don’t skip any necessary information.

This is rather obvious, but it is important. Be sure that you look over every word on your site to ensure that there are no typos on your site. Nothing looks more unprofessional to a visitor than misspelled or poorly-written content. Unprofessional appearances will likely cause you to lose your visitors quickly.

The more you keep at it, web design gets easier and easier. Try some easy web pages with C+ and HTML to learn the basics. It’s important to practice to make sure you know the ropes of web design.

Make sure you sign up for things like newsletters, so that you always have saved information on different web design information. This way if you for some reason lose sight during your web designing efforts, you can get straight back into it. Web designers can derive great benefits from newsletters, whether they are self-taught amateurs or experienced pros.

Keep in mind that designing your website does not have to be expensive. Most expensive design tools have a cheaper or a free equivalent you have to look for. For example, free open-source software can usually help you to accomplish the exact same tasks that paid software does. Therefore, using open-source software can save you a large amount of money.

Now that you have gained some valuable knowledge about web design, you can feel more confident when it comes to taking that step in designing your own website. Be sure to always watch for new sources of knowledge, as the more you learn the more you will perfect your web design skills.